Increase the chances of having your book reviewed
22/08/07 09:19 Filed in: Marketing
Tips
Start by doing some research. Think of all the media
outlets that do book reviews and may review your
book. If your book is on yachting, are there any
sailing titles that might review your book? Remember
that you can later use good reviews from smaller
titles to encourage bigger ones to look at your book.
Once you know where you want your review to appear, it’s time to pick up the phone. Get in touch with the right person and tell them about your book. Maybe send through some information or your Author Information sheet if you have one. Try to agree that a review will take place. Never send out your book without agreeing the review first. Once you’ve sent you book, ring up to make sure they have your book and have a discussion on when it will be reviewed and when that review will appear. You don’t want to hassle the publication but it is a good idea to try to get them to fix on a publication date.
Once the review has appeared, it may be worth talking to the publication or broadcast outlet to see if you can reproduce the review for other marketing activities.
Once you know where you want your review to appear, it’s time to pick up the phone. Get in touch with the right person and tell them about your book. Maybe send through some information or your Author Information sheet if you have one. Try to agree that a review will take place. Never send out your book without agreeing the review first. Once you’ve sent you book, ring up to make sure they have your book and have a discussion on when it will be reviewed and when that review will appear. You don’t want to hassle the publication but it is a good idea to try to get them to fix on a publication date.
Once the review has appeared, it may be worth talking to the publication or broadcast outlet to see if you can reproduce the review for other marketing activities.
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