This is a great book, written by a marketing genius. Unleashing The Ideavirus explains the logic of word-of-mouth advertising and how you can get it working for you. Available for free download in PDF format.
If you'd rather buy the book then you can do so by following the following amazon links:

Tags: Seth Godin

Nikki Leigh publishes a number of free promotional blogs where you can get extra exposure for your book - just visit any or all of these sites and click on "HOW TO SUBMIT".

First Chapter Blog - Share the First Chapter of Your Book
http://www.startatbeginning.blogspot.com/
Share Details About the Best Friend in Your Book
http://www.mybestfriendsstory.blogspot.com/
Share Your Book Cover and the Story Behind the Cover
http://www.judgebookbycover.blogspot.com/
Tell Us More About the Setting of Your Book
http://www.itsallinthesetting.blogspot.com/
Share Details About Your Heroine
http://www.shareyourheroine.blogspot.com/
Share Information About the Hero
http://www.shareyourhero.blogspot.com/
Tell Us About Your Bad Guy or Bad Girl
http://www.badguysandvillains.blogspot.com/
Start With the Facts - For All Non Fiction Books and many Fiction
http://www.startwithfacts.blogspot.com/
From Books to Movies
http://www.frombookstomovies.blogspot.com/
In Detail with Nikki Leigh
http://detailwithnikkileigh.blogspot.com/
Promote Your Book Through Current Events
http://www.inspiredauthor.com/v3/current-events-and-your-book-promotion-0
Submit an example of an article which ties the content of your book with current events.

I can't emphasize enough the importance of marketing your book. A book that is not advertised, whether self published or not, will not sell, it's as simple as that. We constantly see the difference in sales between advertised and non advertised books and we especially see it when it comes to paying royalties.

Tags: blogs, Book Promotion

One of the best things you can possibly do to get exposure for your book is to make it available on the free website we provide. I know that this sounds strange - why would readers buy your book when they can read it for free online? Allow me to elaborate:

1. Reading huge amounts of text on a computer screen isn't fun. While it's ok to read a blog, or a website online, reading a book is a different matter altogether. It's difficult to curl up with a good laptop.
2. 
   
3. You don't have to make everything available at the same time. Release a chapter a week, a page a day, whatever suits you. That way you'll build up a regular readership. Also, google loves few things better than a website that is frequently updated. The more often you post a new page, or chapter, the higher your chances that your book comes up as a search result on google and other search engines. And that is a very good thing.

If you have any questions about your website, just ask. We're here to help.

Start by doing some research. Think of all the media outlets that do book reviews and may review your book. If your book is on yachting, are there any sailing titles that might review your book? Remember that you can later use good reviews from smaller titles to encourage bigger ones to look at your book.

Once you know where you want your review to appear, it’s time to pick up the phone. Get in touch with the right person and tell them about your book. Maybe send through some information or your Author Information sheet if you have one. Try to agree that a review will take place. Never send out your book without agreeing the review first. Once you’ve sent you book, ring up to make sure they have your book and have a discussion on when it will be reviewed and when that review will appear. You don’t want to hassle the publication but it is a good idea to try to get them to fix on a publication date.

Once the review has appeared, it may be worth talking to the publication or broadcast outlet to see if you can reproduce the review for other marketing activities.